Adidas Interactive Windows
Interactive multimedia windows for the national "adidas Is All In" campaign: passers-by become protagonists of the Adidas world by interacting with brand content.
The challenge
The context and the need
For the launch of "adidas Is All In" in 2011, Adidas sought a solution to transform store windows into interactive experiences.
The solution
What we built
We designed and installed a new multimedia interactive window model allowing passers-by to become part of the Adidas world, with web-interconnected windows forming a national network.
The impact
The shop window becomes an experience
National campaign
Installations across Italian cities for the biggest campaign in Adidas history.
Sidewalk interaction
Passers-by interact directly with the window: the boundary between street and store dissolves.
Connected network
Web-interconnected windows forming a national ecosystem of real-time content and interactions.
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