The advergaming solutions often linked to contests or gaming applications aiming exclusively at fun and entertainment, indicate an ever-growing success.
Typical entertainment places such as casinos, arcades, cinemas, theatres, etc. are opting for the new technologies to impress, entertain and amuse their audience. Even companies that do not have entertainment as their main scope choose these solutions to relax their customers, hopefully increasing their sympathy to their brand.
Virtual games, related to sports or based on new innovative ideas, are therefore offered. The major fun is here not only given by the game’s content, but also and especially by the audience’s involvement and entertainment that these technologies generate given their innovative, young, and unusual aspects.