Next.Carpet Hugo Boss
A red carpet reacting to guests' passage with animations coordinated to Hugo Boss visual identity: the event entrance becomes memorable from the first step.
The challenge
The context and the need
Hugo Boss sought a scenic element to transform an exclusive event entrance into a memorable, shareable experience.
The solution
What we built
Together with a partner based in Rome, we transformed the red carpet into an interactive surface with Next.Carpet technology, animations reacting in real-time to each guest's passage with visual patterns coordinated to the event mood and Hugo Boss visual identity.
The impact
The red carpet becomes interactive
Memorable entrance
Each guest experiences a unique moment: animations react in real-time to movement.
Premium brand experience
Visual patterns coordinated to Hugo Boss identity transform the floor into a brand extension.
Spontaneous social content
Guests film and share the interactive red carpet, generating organic event visibility.
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