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Insights

Blog

Ideas, trends and real-world cases on experiential marketing, immersive technologies and digital innovation.

10 articles

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Interactive Technologies8 min

3D Holograms and Holographic Displays: Holofans, Volumetric and Light-Field Compared

Holofans, volumetric displays, light-field and pepper's ghost: different technology families, each with its own pros and cons. Discover why the impact of a 3D hologram comes from the design behind it, not the device itself.

2026-06-13Read
Interactive Technologies8 min

Interactive floor: projection vs walkable LED compared

What an interactive floor is and how it works thanks to sensors and computer vision: the two main technologies (overhead projection and walkable LED floor), how to choose the right one and where it's used, from trade shows and museums to retail and children's edutainment.

2026-06-13Read
Interactive Technologies8 min

Video Mapping: What It Is, How It Works and Where It Is Used

Video mapping turns facades, objects and interiors into living, animated surfaces by projecting content calibrated to their exact real shape. Discover what it is, how it works through warping, masking and blending, the main types, and where it is used: from events to museums and retail.

2026-06-13Read
Museums and Culture8 min

Immersive exhibitions and rooms: what they are and why they work in museums

What an immersive exhibition is and how an immersive room works without a headset: 360-degree projections, spatial audio and enveloping storytelling. Why it captivates museum audiences, how it differs from a traditional exhibition and how it is built.

2026-06-13Read
Interactive Technologies7 min

Transparent display: transparent OLED vs LED compared

What a transparent display is and how transparent OLED and transparent LED differ: features, use cases and the criteria for choosing the right technology for shop windows, retail, museums and showrooms.

2026-06-13Read
Experiential Marketing7 min

Virtual mirror in retail: virtual try-on for fashion, beauty and eyewear

How to use the virtual mirror in retail, vertical by vertical: fashion, beauty, eyewear and accessories. Practical virtual try-on applications and real benefits for the store.

2026-06-13Read
Interactive Technologies4 min

Virtual mirror: what it is, how it works and where it is used in 2026

A complete guide to the virtual mirror: from the technology to practical applications across retail, fashion, beauty, furniture and hospitality.

2026-06-06Read
Interactive Communication4 min

Multimedia kiosk: types, features and how to choose the right one

Everything you need to know about multimedia kiosks: types, features and real-world uses across museums, trade shows, companies and the public sector. A practical guide to choosing the right one.

2026-06-06Read
Interactive Technologies4 min

Interactive wall: how it works and why it transforms any space

How an interactive wall works, the technologies behind it, where it is used and why it has become the most in-demand solution for museums, retail, events and offices.

2026-06-06Read
Experiential Marketing4 min

Experiential marketing in 2026: from theory to practice with the right technologies

What experiential marketing is, why it works, which technologies make it possible and how to apply it in practice across retail, museums, trade shows and events.

2026-06-06Read