Insights
Ideas, trends and real-world cases on experiential marketing, immersive technologies and digital innovation.
10 articles
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Holofans, volumetric displays, light-field and pepper's ghost: different technology families, each with its own pros and cons. Discover why the impact of a 3D hologram comes from the design behind it, not the device itself.
What an interactive floor is and how it works thanks to sensors and computer vision: the two main technologies (overhead projection and walkable LED floor), how to choose the right one and where it's used, from trade shows and museums to retail and children's edutainment.
Video mapping turns facades, objects and interiors into living, animated surfaces by projecting content calibrated to their exact real shape. Discover what it is, how it works through warping, masking and blending, the main types, and where it is used: from events to museums and retail.
What an immersive exhibition is and how an immersive room works without a headset: 360-degree projections, spatial audio and enveloping storytelling. Why it captivates museum audiences, how it differs from a traditional exhibition and how it is built.
What a transparent display is and how transparent OLED and transparent LED differ: features, use cases and the criteria for choosing the right technology for shop windows, retail, museums and showrooms.
How to use the virtual mirror in retail, vertical by vertical: fashion, beauty, eyewear and accessories. Practical virtual try-on applications and real benefits for the store.
A complete guide to the virtual mirror: from the technology to practical applications across retail, fashion, beauty, furniture and hospitality.
Everything you need to know about multimedia kiosks: types, features and real-world uses across museums, trade shows, companies and the public sector. A practical guide to choosing the right one.
How an interactive wall works, the technologies behind it, where it is used and why it has become the most in-demand solution for museums, retail, events and offices.
What experiential marketing is, why it works, which technologies make it possible and how to apply it in practice across retail, museums, trade shows and events.
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