A Penalty vs Gigi Buffon for TIM
An immersive advergame where travelers challenged goalkeeper Gigi Buffon to save penalties, turning airport waiting time into an experience that multiplied TIM store traffic.
The challenge
The context and the need
TIM wanted to increase visitor flow to its store at Fiumicino Airport. Traditional solutions couldn't stop travelers in transit.
The solution
What we built
Together with FutureBrand Milan, we designed an immersive advergame with wall and floor integrated projections where travelers kicked virtual penalties against Gigi Buffon, filmed in a dedicated shooting session.
The impact
When play becomes a commercial strategy
Irresistible attraction
Travelers spontaneously stopped to play, creating queues and visibility for the TIM store.
Cinematic realism
Original footage with Gigi Buffon and synchronized wall-floor projections for a believable experience.
Natural virality
Players filmed and shared the experience, generating organic visibility for the TIM brand.
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