3D Navigation Game for TIM Fiumicino
A virtual 3D sea navigation game where travelers overcome obstacles and conquer treasures, turning airport waiting into an interactive adventure for the TIM brand.
The challenge
The context and the need
TIM sought a solution to strengthen its tech image and increase customer flow at its Fiumicino Airport store.
The solution
What we built
We created an immersive system with a virtual 3D sea navigation game featuring obstacles and treasures on the journey to America.
The impact
What this project changes
Immersive gaming
3D navigation engaging players for several minutes, well beyond a traditional advertising message.
Brand experience
TIM associated with innovation through a playful experience, not a promotional message.
In-store flow
The installation attracted travelers to the store, turning the game into a commercial opportunity.
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