Water Heroes - DAB Pumps
An advergame where DAB pumps transform into hero-avatars with unique powers: booth visitors compete and discover products through gameplay.
The challenge
The context and the need
DAB Pumps sought a way to make their trade show booth memorable and communicate technical products in a playful way.
The solution
What we built
We designed Water Heroes, a custom advergame where DAB products become hero-avatars with unique powers inspired by real product features.
The impact
What this project changes
Technical products made playful
Industrial pumps become characters with superpowers: visitors discover technical features through play.
Booth engagement
Competitive gameplay generates queues, word-of-mouth and longer dwell time.
B2B brand experience
DAB Pumps associated with innovation and fun in a typically technical context.
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