Museums & Culture
Your museum: an experience that tells its own story
Because when visitors leave moved, they come back and they bring others with them. A multisensory journey turns a visit into a memory your audience shares of their own accord.
What we do
Interactive technologies for museums: bringing cultural heritage to life
A multimedia, multisensory installation for museums weaves interactive technologies into the visitor journey to turn a visit from passive into participatory. Touchless interactive surfaces, immersive projections, architectural video mapping, AI chatbots and avatars with a knowledge base built on the collection, 3D virtual tours, transparent displays, augmented reality: every technology serves the cultural content rather than overshadowing it. Over the years we have specialised in translating cultural heritage into experiences that visitors live, remember and talk about.
The challenge
Your museum is competing with Netflix, Instagram and TikTok too
Today's visitor has the proverbial attention span of a goldfish and the expectations of someone who has seen teamLab in Tokyo. Display cases, captions, information panels: they are no longer enough. The visitor walks in, drifts through the galleries and leaves. They don't come back. They don't tell anyone. Seventeen years in the museum sector have taught us one thing: cultural content is extraordinary, but the way it is presented makes the difference between an empty museum and one with a queue outside. We proved it at the Natural History Museum of Venice, where touchless interactive surfaces and spherical projections turned the visit into an experience visitors still talk about today.
Our approach
We respect the content. We engage the visitor.
We don't layer technology on top of art: we integrate it. We work alongside curators, directors and designers to create exhibition journeys where the technology is invisible and the experience is everything, always starting from a careful study of the cultural content, the audience and the architectural space. We design and deliver bespoke, integrated solutions: interactive surfaces, spatial audio, scent diffusion, video mapping, virtual showcases, AI avatars, 3D holograms and any other technology that serves the purpose. We work directly with museums or as the technology partner of architecture practices and agencies specialising in the cultural sector.
“Museums that integrate interactive technologies see longer visits and stronger positive word of mouth: the visitor becomes an ambassador.”
The technologies that make it possible
Tools that serve your goal
Next interactive surfaces (IMUV)
Touchless interactive floors, walls and tables built on our proprietary IMUV technology. The visitor explores the collection through body movement, without touching a thing
Headset-free immersive rooms and exhibitions
360-degree environments that wrap around the visitor with no glasses or headsets: ideal for narrative journeys and group visits, accessible to all ages
Immersive projections, video mapping and directional audio
360-degree projections, spherical multi-projections, real-time architectural video mapping and directional audio that delivers commentary only where it's needed, without disturbing the other galleries
Generative AI installations
Content that regenerates in real time and responds to visitors, for artworks and journeys that are always different and keep the experience alive over time
AI chatbots and museum avatars
AI virtual assistants with a knowledge base built on the collection, and avatars taking on the role of historical figures who recount their own era in 20+ languages
Transparent OLED displays and Airdraw holography
Virtual showcases with transparent OLED displays, Airdraw 3D holographic systems and naked-eye volumetric displays that showcase artefacts and artworks without hiding them
3D virtual tours and augmented reality
Navigable 3D virtual tours, AR reconstructions of artefacts, and NFC/QR trails for open-air museums and urban routes
Digital accessibility
Sign language, audio descriptions, simplified text, children's mode. A single system that makes the museum accessible to every audience
We work with companies, agencies, architecture studios, museums and institutions that want to offer their audience something unique. By your side as a technology partner, at every stage of the project.
Who has already done it
Real-world results
MUSE - Science Museum, Trento
Installazioni multimediali e interattive per l'area esperienziale Maxi ooh! del MUSE di Trento.
Ball Sports Museum, Bari
Installazioni interattive e multimediali per il Museo degli Sport con la Palla al PalaFlorio di Bari.
Clown Museum - Villa Grock, Imperia
Percorso immersivo e interattivo nella dimora del Re dei Clown: quattordici ambienti con specchi multimediali e installazioni emozionali.
Frequently asked questions
FAQ about Museums & Culture
Which technologies do you use for museums?
Headset-free immersive rooms and exhibitions, IMUV touchless interactive surfaces, immersive projections, video mapping, directional audio, generative AI installations, AI chatbots and avatars, 3D virtual tours, transparent OLED displays, 3D holography and SensAir scent diffusion. The choice depends on the content, the space and the museum's objectives.
What are immersive rooms and exhibitions for museums?
They are environments where 360-degree projections on walls, floor and ceiling tell a story and wrap around the visitor with no glasses or headsets. They make group visits and narrative journeys possible for all ages, ideal for both temporary exhibitions and permanent displays.
Can generative AI installations be used in a museum?
Yes. Generative AI makes it possible to create content that changes with every visit and responds to the audience, keeping the experience alive over time. It should always be used with verified content that is consistent with the cultural project.
Do you work with both small and large museums?
Yes, from the small civic museum to the major international institution. Our solutions are modular and scalable. We have worked with MUSE in Trento, the Natural History Museum of Venice and local museums such as Casa Giorgione.
How long does a museum installation take?
It depends on the complexity: from 4 weeks for a single installation to 6+ months for a complete journey. We oversee every stage, from concept to final on-site calibration and ongoing technical support thereafter.
Do you offer AI chatbots for museums?
Yes, we design and deliver AI chatbots with a knowledge base built on the museum's collection, virtual avatars in the guise of historical figures and multilingual guides in 20+ languages. The AI responds only with content that has been verified and approved by the museum.
Can the content be updated remotely?
Yes, all our installations can be updated remotely through dedicated management software. The museum can manage content, languages and journeys independently, or hand updates and maintenance over to us.
Are the installations compatible with historic and listed buildings?
Yes, we design non-invasive solutions that respect architectural constraints and heritage protection regulations. No drilling, no structural work: we use modular systems, projections and low-impact technologies.
Do you provide training for museum staff?
Yes, we train staff on the day-to-day running of the installations and, where possible, on updating content independently through the management software.
Have a project in mind?
Tell us about it: first consultation free, no commitment.
Tell us about your projectInsights from the blog
Learn more
Immersive exhibitions and rooms: what they are and why they work in museums
What an immersive exhibition is and how an immersive room works without a headset: 360-degree projections, spatial audio and enveloping storytelling. Why it captivates museum audiences, how it differs from a traditional exhibition and how it is built.
Interactive floor: projection vs walkable LED compared
What an interactive floor is and how it works thanks to sensors and computer vision: the two main technologies (overhead projection and walkable LED floor), how to choose the right one and where it's used, from trade shows and museums to retail and children's edutainment.
Video Mapping: What It Is, How It Works and Where It Is Used
Video mapping turns facades, objects and interiors into living, animated surfaces by projecting content calibrated to their exact real shape. Discover what it is, how it works through warping, masking and blending, the main types, and where it is used: from events to museums and retail.
Keep exploring
Shops, Hotels and Showrooms
Because in a market where everyone offers the same things, the one who offers an experience wins. Your store, showroom or hotel becomes a place worth returning to, and worth talking about.
Trade Shows, Events & Corporate Spaces
At a trade show, an event or in your corporate space, you have only seconds to capture attention. Every occasion becomes an opportunity to surprise, generate leads and leave a lasting impression.
Immersive Experiences
Immersive projections, interactive floors and walls, scent, sound and haptic cues: every sense is engaged to create an emotional memory that lasts, gets talked about and brings people back.
Let's talk about your project
Tell us your idea for museums & culture. We reply within 24 hours.