Shops, Hotels and Showrooms
Your customers and guests live an experience that makes them fall for your brand
Because in a market where everyone offers the same things, the one who offers an experience wins. Your store, showroom or hotel becomes a place worth returning to, and worth talking about.
What we do
Interactive, multisensory solutions for retail, hotels and showrooms
A retail experience project weaves sensory and interactive technologies into the store, the showroom or the hospitality space to turn a visit into something that stays with people. Virtual mirrors with augmented reality, interactive windows, professional SensAir scent marketing, sensory digital signage, multi-touch tables for digital catalogues, immersive projections: every technology is designed to increase dwell time, conversion rate and brand loyalty.
The challenge
Your retail space has an invisible competitor: the smartphone
Your customer walks in with Amazon in their pocket. They can compare prices, read reviews and buy with a single tap without ever looking up. Your shop, your showroom, your hotel need to offer something the smartphone cannot give: a physical, sensory, emotional experience. A window that responds to passers-by and invites them in. A showroom where the product presents itself in spectacular fashion, in some concepts without even needing a salesperson. A hotel lobby where light, sound and scent welcome the guest before they even reach reception. We did exactly this for Adidas, with interactive windows across Italy. For Nero3, with multi-touch tables that tell the product story better than any catalogue. For hospitality venues where every sensory detail was designed around the guest.
Our approach
We design your customer's journey, not just the space
We study how the customer enters, where they pause, where they decide. At every critical touchpoint we build a sensory experience consistent with your brand. We work directly with brands, or as the technology partner of agencies, retail designers and interior architects. Our vision and yours meet: together we create spaces that drive dwell time, conversion and return visits.
“For many consumers the in-store experience matters more than online advertising: the physical store wins when it offers what the smartphone cannot.”
The technologies that make it possible
Tools that serve your goal
Interactive windows, transparent LED and proximity marketing
Windows with proximity sensors that react to passers-by, using transparent LED or adhesive LED film applied to the glass. Dynamic content, beacons and personalised messages on the visitor's smartphone
Virtual mirror and virtual try-on
Virtual mirror, smart mirror and magic mirror with augmented reality to try products without touching them: fashion, beauty, eyewear, accessories, furniture. 3D virtual fitting room for garments and combinations
SensAir scent marketing
Professional fragrance diffusion with proprietary SensAir technology. A scent logo that builds a sensory brand identity
Digital signage and LED walls
Interactive digital signage, LED walls, video walls and transparent displays for high-impact communication in stores, showrooms and hotel lobbies
Multi-touch tables and interactive surfaces
Multi-touch tables for digital catalogues, product configurators and interactive storytelling. Next interactive surfaces for showrooms
Immersive projections
Immersive projections that turn lobbies, halls and showrooms into engaging environments. Seasonal or themed scenarios, updateable remotely
Transparent OLED displays for windows and showcases
Transparent OLED screens that show digital content while keeping the real product visible behind the glass: the product stays centre stage and the messaging enhances it
Smart glass
Glass walls that switch from clear to opaque on demand and double as a projection surface: privacy, communication and set design in a single element, ideal for hotels, showrooms and fitting rooms
Holographic fans (holofan) and holograms
Holographic fans and holographic systems that make products and content appear to float in mid-air, for windows and corners that catch the eye
We work with companies, agencies, architecture studios, museums and institutions that want to offer their audience something unique. By your side as a technology partner, at every stage of the project.
Who has already done it
Real-world results
Adidas Interactive Windows
Vetrine multimediali interattive per la campagna nazionale adidas Is All In in diverse città italiane.
Luxottica Holographic Showroom
Sistema olografico 3D con software custom per esplorare modelli di occhiali da tablet in tempo reale.
Venice Casino
Schermi olografici, pavimenti interattivi e scenari immersivi per la casa da gioco più antica del mondo.
Frequently asked questions
FAQ about Shops, Hotels and Showrooms
What is a virtual mirror for shops?
A virtual mirror is a display with a camera and augmented reality that lets customers virtually try on clothes, accessories, eyewear or make-up. It increases dwell time and reduces returns.
How does an interactive window work?
An interactive window uses proximity sensors to detect passers-by and trigger personalised content: video, animations, offers. It turns a static window into a dynamic one, capturing attention and inviting people in.
What is a window with a transparent OLED or LED display?
It is a window where a transparent OLED screen or a transparent LED mesh or film shows digital content on the glass without blocking natural light or the view of the product and the store interior.
What is smart glass used for in a shop or hotel?
Smart glass switches from clear to opaque on demand: it protects privacy when needed, becomes a projection surface for content and creates striking set-design effects, all with a single glass wall.
Does scent marketing really work in retail?
Yes. Smell is the sense most strongly tied to long-term memory. Studies show that in-store scent diffusion increases dwell time and purchase intent. Vimage's SensAir technology delivers professional, controlled diffusion.
What solutions do you offer for hotels and hospitality?
For hotels we design and deliver complete sensory experiences: immersive projections in lobbies and spas, scent marketing for sensory identity, interactive digital signage, AI avatars for multilingual welcome and digital wayfinding.
Are the installations suitable for furniture showrooms too?
Yes. Design and furniture showrooms benefit particularly from multi-touch tables for product configurators, ambient projections to simulate room settings and interactive surfaces for immersive catalogues.
Can the content be updated?
Yes. All installations are managed remotely through dedicated software. The brand can update content and scenarios independently, or hand management and maintenance over to us.
Do the solutions integrate with the systems already in use?
Yes. We design every installation to integrate with existing systems: POS, CRM, centralised digital signage, hotel booking management. No replacement, just enhancement.
Have a project in mind?
Tell us about it: first consultation free, no commitment.
Tell us about your projectInsights from the blog
Learn more
Virtual mirror in retail: virtual try-on for fashion, beauty and eyewear
How to use the virtual mirror in retail, vertical by vertical: fashion, beauty, eyewear and accessories. Practical virtual try-on applications and real benefits for the store.
Multimedia kiosk: types, features and how to choose the right one
Everything you need to know about multimedia kiosks: types, features and real-world uses across museums, trade shows, companies and the public sector. A practical guide to choosing the right one.
Experiential marketing in 2026: from theory to practice with the right technologies
What experiential marketing is, why it works, which technologies make it possible and how to apply it in practice across retail, museums, trade shows and events.
Keep exploring
Museums & Culture
Because when visitors leave moved, they come back and they bring others with them. A multisensory journey turns a visit into a memory your audience shares of their own accord.
Trade Shows, Events & Corporate Spaces
At a trade show, an event or in your corporate space, you have only seconds to capture attention. Every occasion becomes an opportunity to surprise, generate leads and leave a lasting impression.
Sensory Marketing
Seven people out of ten make decisions driven by emotion. Virtual mirrors, scent marketing, interactive windows and sensory engagement systems turn every visit into an experience that lingers and converts.
Let's talk about your project
Tell us your idea for shops, hotels and showrooms. We reply within 24 hours.