Trade Shows, Events & Corporate Spaces
Your stand, your event, your corporate space: always unforgettable
At a trade show, an event or in your corporate space, you have only seconds to capture attention. Every occasion becomes an opportunity to surprise, generate leads and leave a lasting impression.
What we do
Interactive and multisensory technologies for trade shows, events and corporate spaces
An interactive build for trade shows and events brings gamification, immersive projections and sensory communication together within your stand, your corporate event or your business space. Interactive floors from small to large formats, branded advergames, IMUV touchless walls, Airdraw 3D holograms, interactive digital signage, multimedia kiosks, SensAir scent diffusion: every solution is designed to stop visitors in their tracks, generate leads and create a memory that lasts. Modular, reusable and updatable installations for recurring shows.
The challenge
You have three seconds to stop a visitor at a trade show. Three.
The show runs for three days. Your stand is one among hundreds. The visitor walks by carrying a bag full of brochures they'll never read, their gaze lost amid too many distractions. What will stop them in front of your stand? Not the roll-up banner. Not the monitor playing the corporate video. They'll be stopped by something they don't expect: a floor that reacts to their steps. A game that challenges them. An experience that makes them laugh, compete and stay. We proved it with TIM at Rome Fiumicino airport, where an interactive virtual-navigation game turned a retail point into a destination. With Adidas, where interactive windows turned passers-by into the stars of the campaign. The principle is simple: the visitor who actively takes part leaves their contact details. And it isn't only about trade shows. A corporate lounge where the product introduces itself through 3D holograms. A conference where attendees interact rather than listen passively. A corporate entrance that communicates the brand's values before a single handshake. The same principle applies everywhere: those who engage, win.
Our approach
Our experience at the service of your event
We work directly with companies, or as the technology partner of communication agencies and event organisers. We bring vision, technology and engineering expertise: two decades of projects across trade show environments, corporate events, product launches and corporate lounges. From design to installation, from calibration to dismantling: we handle everything. And for recurring events, our installations are modular, reusable and ready to be refreshed with new content.
“Stands featuring interactive technologies generate more qualified leads than traditional builds, and gamification increases engagement.”
The technologies that make it possible
Tools that serve your goal
Interactive floors for stands and corporate spaces
Interactive floors from small to large formats for exhibition stands, projection-based or with a high-brightness walk-on LED floor that stays clearly visible even under the intense lighting of a trade show. Visitors play, interact and stop. Modular and reusable for recurring shows
IMUV touchless walls and gaming
Interactive walls and surfaces powered by our proprietary IMUV technology. Contactless interaction for games, advergames and product presentations
Gamification and advergaming
Gamification for trade shows: branded advergames, serious games for training, interactive quizzes and competitive challenges. Measurable game mechanics: play time, participants, leads generated
Immersive projections and real-time video mapping
Immersive projections and video mapping, including real-time tracking that adapts to objects and people on the scene, to turn stands and event spaces into enveloping experiences. Rigging and de-rigging handled by us
Airdraw holography, volumetric displays and holographic fans (holofan)
Airdraw 3D holographic projections, volumetric displays and holographic fans (holofan) that make products appear suspended in mid-air, plus transparent LED for stands and corporate lounges. Ideal for product launches and high-impact presentations
Indoor and outdoor 3D billboards
LED screens with forced-perspective 3D content (naked-eye 3D) for stand facades, corporate entrances and exhibition spaces. A three-dimensional effect visible to the naked eye that captures attention and drives spontaneous sharing
Digital signage, kiosks and sensory branding
Touchscreen and touchless multimedia kiosks, interactive digital signage and SensAir scent diffusion for a complete brand experience
We work with companies, agencies, architecture studios, museums and institutions that want to offer their audience something unique. By your side as a technology partner, at every stage of the project.
Who has already done it
Real-world results
A Penalty vs Gigi Buffon for TIM
Advergame immersivo per TIM: sfida Gigi Buffon con tiri in porta all'aeroporto di Fiumicino.
Water Heroes - DAB Pumps
Advergame fieristico per DAB Pumps: i prodotti diventano avatar-eroi in una sfida interattiva sullo stand.
3D Navigation Game for TIM Fiumicino
Gioco di navigazione virtuale 3D con proiezioni immersive per il punto vendita TIM a Fiumicino.
Frequently asked questions
FAQ about Trade Shows, Events & Corporate Spaces
What does it take to make an exhibition stand interactive?
An interactive floor, a branded advergame or a touchless wall is enough to turn a stand into a destination. Visitors stop, take part and leave their contact details. We design and build modular, reusable solutions.
For a stand, is an LED or a projection floor the better choice?
At a trade show, where lighting is intense, a walk-on LED floor always stays clearly visible; projection is more cost-effective and suited to spaces with controlled lighting. The choice depends on budget, the brightness of the space and how long the build needs to last.
What is a trade show advergame?
An advergame is a branded game featuring the company's logo and colours, designed to engage visitors at the stand. Vimage has created advergames for brands such as TIM, with measurable results in leads and dwell time.
Can the installations be reused across multiple shows?
Yes, our installations are modular and designed to be rigged, de-rigged and reconfigured. Content can be updated remotely: the same hardware, new scenarios for every show.
How long does it take to set up an interactive stand?
Installation takes from a few hours to two days depending on complexity. We handle everything: transport, rigging, calibration, on-site support during the event and de-rigging.
Do you also offer solutions for corporate events and business spaces?
Yes, we design and build interactive experiences for corporate lounges, company showrooms, product launches, conferences and team building. From immersive projections to gamification for training (serious games).
Can content be updated between one show and the next?
Yes, all installations can be managed remotely through dedicated software. You can update scenarios, graphics and content for every show, or hand the management over to us.
How can we make a corporate entrance or lobby memorable?
Immersive projections, dynamic digital signage, SensAir scent diffusion and interactive surfaces turn the welcome into an experience that communicates the brand's values to clients, partners and staff.
Have a project in mind?
Tell us about it: first consultation free, no commitment.
Tell us about your projectInsights from the blog
Learn more
3D Holograms and Holographic Displays: Holofans, Volumetric and Light-Field Compared
Holofans, volumetric displays, light-field and pepper's ghost: different technology families, each with its own pros and cons. Discover why the impact of a 3D hologram comes from the design behind it, not the device itself.
Video Mapping: What It Is, How It Works and Where It Is Used
Video mapping turns facades, objects and interiors into living, animated surfaces by projecting content calibrated to their exact real shape. Discover what it is, how it works through warping, masking and blending, the main types, and where it is used: from events to museums and retail.
Virtual mirror: what it is, how it works and where it is used in 2026
A complete guide to the virtual mirror: from the technology to practical applications across retail, fashion, beauty, furniture and hospitality.
Keep exploring
Museums & Culture
Because when visitors leave moved, they come back and they bring others with them. A multisensory journey turns a visit into a memory your audience shares of their own accord.
Shops, Hotels and Showrooms
Because in a market where everyone offers the same things, the one who offers an experience wins. Your store, showroom or hotel becomes a place worth returning to, and worth talking about.
Interactive Gamification
People who take part actively remember for months. Custom-built games for your brand and your event, quiz games and competitive installations turn any setting into an arena where your audience takes centre stage.
Let's talk about your project
Tell us your idea for trade shows, events & corporate spaces. We reply within 24 hours.