Smartphones, tablets, and other types of consumer display continuously sink into our lives, and different kinds of digital devices increasingly dwell retail stores, public places and business spaces.
High-resolution monitors are nowadays in various environments. They are filled with increasingly surprising interactive e-cloud oriented modalities and challenge the way we think, behave and buy products.
The company’s consumer communication needs to consider these significant trends and has to be increasingly ubiquitous, personal and involving.
Companies can attract attention with new technologies, provide useful information, let the consumer feel like being at the centre of the communication process, create an experience around their brand, and enhance the purchasing process.
It is fundamental for todays’ companies to use interactive technologies in defining their identity, corporate spaces (lobby, meeting rooms, etc.), exhibition environments, and showrooms, as well as in events where their image and added value are emphasized.