Service oriented companies, that is companies that do not offer physical products that clients could assess at their first purchase, have to be persuasive and credible in their promotional and advertising activities, marketing operations and, in the retail store in order to gain the clients’ trust.
It is indeed mainly in agencies that the negotiations with clients take place and outline the special client / company relationship: that is where the most durable and influential impressions are made. Multimedia interactive technologies, such as last generation interactive, multi-touch or touch-less modalities, used in these places are powerful information and communication tools useful to determine the company’s range offers (ex.: interactive showcases, digital catalogues, info points, digital interactive signalling, etc.) in such a way to give an innovative, wellbeing and strengthful corporate image.